Thursday, December 07, 2006

I Am Jack’s Obfuscated Message

Has anyone else heard these Miller Genuine Draft radios ads, narrated by Ed Norton, where he pontificates about how I, as a supposed consumer of beer, am getting older and can now appreciate finer things in life  like a professional wardrobe functional for all occasions, a “pressure treated cedar deck,” and the refreshing, cold-filtered flavor of Miller Genuine Draft.  

What the hell?  

I’m not gonna jump on Ed for selling out or anything.  Maybe he needs the money.  He hasn’t been in anything for awhile (really looking forward to The Painted Vail, btw) but it’s just weird to hear those words being spoken with earnest authority by the same voice that said the lines, “It's just, when you buy furniture, you tell yourself, that's it. That's the last sofa I'm gonna need. Whatever else happens, I've got that sofa problem handled,” in such a way that we were supposed to think he was dupe.

Are these ads like a deliberate Fight Club homage, but, you know, all back-asswards?


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